Product Development

Productive Collaboration vs. Unproductive Collaboration

By Zachary Fruhling August 5, 2019

Collaboration is often touted as an inherent virtue in the modern world, whether in business, education, product development, or product design (instructional design or otherwise). It is important, however, to distinguish between productive collaboration and unproductive collaboration (or, even worse, counterproductive collaboration). Unquestionably collaboration has many benefits, such as inclusiveness, the sharing of a plurality… Read More

Pros and Cons of Traditional Instructional Design Models

By Zachary Fruhling April 30, 2019

I did not begin my career as an instructional designer. Having spent several years in the classroom as a college- and university-level instructor of philosophy and logic, I stumbled into instructional design by way of educational content development as a learning design author and subject matter expert, combining my classroom experience and subject matter expertise… Read More

Don’t Build a Faster Horse

By Zachary Fruhling April 22, 2019

The following quote, along with its many variants, is usually (but perhaps mistakenly) attributed to Henry Ford, founder of the Ford Motor Company: If I had asked people what they wanted, they would have said a faster horse. — Henry Ford Regardless of whether Henry Ford ever actually said these words, the principle about innovation… Read More

While the pedagogical creativity inherent to creating an engaging online learning experience should not be understated, an equally important aspect of online course design is the production workflow. The creation of any product, whether tangible or intangible, has constraints of time frame, checkpoints, and quality control, all of which are important aspects of online course… Read More

At its best, there is a playful hands-on aspect to the creative design process. Well-known creative and innovative product design studios (say, the design studios at Apple or LEGO) are known both for their creativity and for their designers’ hands-on exposure to the raw materials from which a product will be designed and eventually manufactured…. Read More

The Minimum Viable Course

By Zachary Fruhling April 16, 2018

The term “minimalism” has mixed connotations. On the one hand, minimalism can have a negative connotation of missing out on some of the good things in life, a type of self-imposed spartanism. On the other hand, minimalism can also connote an elegant simplicity, choosing to focus on the things that are really important and to… Read More